In the digital era, the LED advertising display has become an important tool for corporate publicity and marketing. However, for many business owners, whether the LED advertising display is investment or consumption, it is often a confusing problem. This article will analyze the nature of the LED advertising display from multiple angles to help you better understand the value.
A. The cost composition of the LED advertising display
The cost of buying and having LED display mainly includes the following aspects:
1. Hardware cost
The cost of hardware is the initial investment of the LED display, including the cost of the display itself, the player, the power supply and other equipment. The price of the display is different due to factors such as size, pixel density, brightness and other factors. Generally speaking, the larger the size, the higher the pixel density, and the stronger the brightness, the higher the hardware cost. In addition, the protection level of the display, such as waterproof, dustproof, etc., can also affect the cost of hardware. Take you for 5 minutes to understand the LED IP level.
2. Software cost
Software costs include software costs for editing and managing advertising content, as well as the cost of remote control and monitoring software that may be needed. Some LED display manufacturers will provide supporting software, but the functions are more basic. If companies need more advanced functions, such as multi -screen linkage, data analysis, etc., they need to buy more professional software, which will increase software costs.
3. Installation cost
The installation cost includes the installation cost of the display and the construction cost of related supporting facilities. The installation of display screens requires professional technicians to ensure its stability and safety. For large outdoor LED displays, the construction of steel structure and power lines need to be considered, which will generate certain installation costs. Here is the LED display installation guide.
4. Operating cost
Operating costs mainly include electricity and maintenance costs. The power consumption of the LED display is relatively high, especially the large outdoor display, and its electricity expenditure is a lot of expenses. In addition, the display needs to be maintained regularly, such as cleaning, checking lines, etc. to ensure its normal operation, which also requires a certain amount of manpower and material resources.
5. Content production cost
The content is the soul of the LED advertising display. High -quality advertising content can attract the attention of the audience and enhance the advertising effect. Making high -quality advertising content requires professional design teams. They need to have various skills such as creative design, video production, and animation production. In addition, it is necessary to buy related materials, copyrights, etc., which will increase content production costs.
B. The investment value of LED advertising display screen
Although the initial investment in the LED advertising display is large, in the long run, it has huge investment value:
1. Brand publicity value
The LED advertising display can display the brand’s brand image and product information in a dynamic and intuitive way, and has a strong visual impact and attractiveness. By setting up LED display in public places, commercial blocks and other places, the brand’s exposure and popularity can be increased, consumers have a deep impression on the brand, thereby enhancing the brand’s influence and competitiveness. Why do brands prefer LED display ads?
2. Marketing value
The LED advertising display can update the advertising content in real time and flexibly carry out marketing activities. Enterprises can adjust the content of advertising in a timely manner according to market changes and promotional activities, attract consumers’ attention, and promote product sales. For example, during the holidays or new products, playing related promotional advertisements through LED display can effectively attract consumers’ desire to buy and increase sales.
3. Customer relationship maintenance value
Through the LED advertising display, companies can establish a closer connection with customers. For example, playing the latest information and activity information of enterprises on the display can allow customers to understand the dynamics of the enterprise in time and increase the viscosity of customers. In addition, in the form of interactive advertising, you can interact with customers to improve customer participation and satisfaction, thereby maintaining good customer relationships.
4. Value -added service value
The LED advertising display can not only be used for the company’s own advertising, but also provides advertising release services for other companies to create additional income. For example, LED display in some large shopping malls, hotels and other places can be rented to other companies for advertising to bring considerable advertising revenue to enterprises. In addition, you can also cooperate with advertising agents to expand the advertising business and further improve the utilization and benefits of the display. Here is a shopping mall LED display application guide.
C. Long -term return of LED advertising display
In the long run, the LED advertising display can bring continuous returns to the enterprise:
1. Stable advertising income
As mentioned earlier, the LED advertising display can create stable advertising revenue for enterprises. By renting advertising positions or cooperation with advertising agents, companies can continue to obtain advertising costs. This part of income can be used to offset the operating costs of the display, and even bring additional profits to the enterprise.
2. Increase brand value
With the long -term use of the LED advertising display, the brand image of the enterprise will be continuously improved and consolidated. Consumers’ awareness and loyalty to the brand will gradually increase, which will bring more customers and market share to enterprises, thereby increasing the overall value of the enterprise.
3. Enhancement of market competitiveness
Enterprises with LED advertising display have obvious advantages in marketing and brand promotion. Can attract consumers’ attention more effectively and increase the market share of products. At the same time, you can also use data analysis and other means to understand advertising effects and market feedback, continuously optimize advertising strategies, and further enhance the market competitiveness of the enterprise.
D. Conclusion
In summary, although the LED advertising display requires a large investment in the initial stage, from the aspects of the brand promotion value, marketing value, customer relationship maintenance value, and value -added service value, it is a one that has a possession Assets with long -term investment value. Enterprises should start from a long -term perspective, fully recognize the investment value of the LED advertising display, and reasonably plan and use this tool to create greater value for the development of the enterprise.
Thank you for watching. I hope we can solve your problems. Sostron is a professional LED display manufacturer. We provide all kinds of displays, display leasing and display solutions around the world. If you want to know: LED display energy consumption and operating cost analysis. Please click read.
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